
Nokia Myopia
Nokia suffered from all types of marketing neglect and exemplifies the four conditions of Levitt’s self-deceiving cycle…

On the Origin of Strategy, What?
Henderson is clearly an expert at deconstructing scientific theory and repurposing it for business use, but we must question whether his arguments are validated by the facts. As a soon to be marketer and formerly trained scientist, I will only be able to accept his hypothesis if it stands the test of scrutiny so let us look at the data.

Digital Strategy & Monetization of Alphabet Inc.
Alphabet Inc. is a multinational conglomerate composed of numerous online, digital, and moonshot companies all independent from one another, yet housed under the Alphabet organizational structure.