The Secrets of YouTube SEO: How to Improve Your Search Results Using the Most Underrated Methods
These underrated, underutilized Content SEO and Advanced SEO practices will help you rank higher on YouTube and Google by customizing your work to make search algorithms work for you.
ENRON: Were They the Smarted Guys in the Room?
By understanding the illegal or borderline illegal behaviors of key Enron employees, we will be able to better understand why Enron was perceived to be the smartest guys in the room, when in fact, they were con-artists.
What are Facebook's Plans for a Metaverse World?
Facebook is planning to launch a new project that will allow users to create their virtual reality worlds.
Marketing is Going to Change Forever with Facebook's New Meta Platform
Facebook is introducing a new platform called "Meta" which will offer users a way to communicate with friends and family.
The latest product from Facebook is called "Meta" and is designed to provide a new, virtual reality experience for its users by introducing features like group chats, video chats, and themed chats.
Nokia Myopia
Nokia suffered from all types of marketing neglect and exemplifies the four conditions of Levitt’s self-deceiving cycle…
What are the Benefits of Patient Adherence Programs?
The success of any medical treatment relies to a large extent on patients taking their medication. This is known as patient adherence. When a patient stops taking their medication, it can have negative consequences for the treatment and the patient.
Cristiano Ronaldo vs. Coca-Cola: the Man and the Brands He Keeps
Fact or cap? In a recent press conference, an athlete’s reaction took the marketing world by storm as he left an iconic beverage company bruised and battered by an onslaught of equity selloffs in under an hour.
America’s Sports Car: How Corvette Captured Our Veterans’ Hearts
“Veterans were not only Corvette’s biggest fans; they were also the builders that assembled these performance machines in major factories throughout the US.“
PERFECT 10: The Brand Report Card
The top ten winning traits of a brand that comprehensively addresses what the best brands have in common are something that I agree with, with a few caveats…
Why telehealth is more important than ever and which one is right for you?
There is currently unprecedented demand and strain upon providers in healthcare settings due to COVID-19 and there is a very good possibility you will not be able to see your provider for in person visits. In this type of pandemic situation, there is no better option than telehealth services to seek medical attention.
On the Origin of Strategy, What?
Henderson is clearly an expert at deconstructing scientific theory and repurposing it for business use, but we must question whether his arguments are validated by the facts. As a soon to be marketer and formerly trained scientist, I will only be able to accept his hypothesis if it stands the test of scrutiny so let us look at the data.
A Tale of Two Nations: Why Coronavirus Showed Mercy on One and Gave No Quarter to the Other
This case study’s goal is to elucidate the possible reasons for why Coronavirus showed mercy on Japan and gave no quarter to Italy so that nations can be better equipped for future novel virus pandemics.
Reaction to The Future of Healthcare: Humans and Machines Partnering for Better Outcomes
In his recently published novel, The Future of Healthcare: Humans and Machines Partnering for Better Outcomes, author Emmanuel Fombu, MD, MBA, takes you on a suspenseful, back to the future journey to discuss the intersections between science, fiction, technological advancement, healthcare system antiquation, human adaptation, robotic disruption, society today and society tomorrow…
Advice for Commercializing Your First Branded Product
Commercializing a branded product in the pharmaceutical industry will require a well-devised game plan that takes learned insights and delivers a return-on-investment based on that knowledge.
How Do Features Tell and Benefits Sell in Medicine?
“Features tell, benefits sell” means that our clients; payers, providers, KOLs, and patients; will only be responsive to what our company has to say if we give them the goods and less fluff.
Web Analytics for Google
Google is able to track the success of each publisher’s campaigns in a myriad of ways. Using web analytics through Google Analytics, they may …
Steve Jobs: You Can Be an Inspirational Speaker
Giving a powerful, effective presentation can be a hurdle for some who are not well versed and apprehensive about public speaking…
Reaction to “Big Employers Will Use Online Startup to Save on Medicine Costs”
These types of digital health technologies are important players in the healthcare ecosystem because they are managing costs for patients and payers alike.
Why I Am Passionate About Digital Health in Pharmaceuticals & Healthcare
It is difficult to find a single definition of what digital health is and what it means for patients, pharmaceuticals, corporations, scientists, marketers, regulators, payers, providers, the government and the public at large.
Opioid Wars: The Rise and Fall of Opioid Marketing
The opioid industry is facing the ladder end of their product life cycles with legal battles that will take years and billions of dollars to fight in court…